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Privacy Policy

Last Updated: September 14, 2026

The Georgia Center for Facial Plastic Surgery & Laser Aesthetics (“The Georgia Center,” “we,” “us,” or “our”) respects your privacy and is committed to protecting information collected through our website, thegeorgiacenter.net (the “Site”).

This Privacy Policy explains what information may be collected when you visit or interact with our Site, how that information may be used, the technologies used to collect certain information, and the choices available to you.

This Privacy Policy applies to information collected through our public-facing website. Medical information and other Protected Health Information (“PHI”) maintained by our practice in connection with patient care may be subject to additional protections under the Health Insurance Portability and Accountability Act (“HIPAA”) and other applicable laws and is addressed separately in our Notice of Privacy Practices.

Information We Collect

You may browse many portions of our Site without directly identifying yourself. When you interact with certain features of the Site, however, you may choose to provide personal information to us.

Information You Provide

We may collect information you voluntarily provide when you:

• Request information about our practice, physicians, procedures, or services;
• Request a consultation or appointment;
• Complete or submit an online form;
• Contact us through the Site; or
• Otherwise choose to provide information to us.

Depending on the form or communication, this information may include your name, email address, telephone number, preferred method of contact, and other information you choose to provide.

Please use discretion when submitting information through general website forms. Unless a form is specifically identified as a secure method for communicating medical information, please do not submit sensitive medical information, urgent medical concerns, or other confidential health information through a general website inquiry.

Information Collected Automatically

When you visit our Site, certain technical and usage information may be collected automatically through cookies and similar technologies.

Depending on how you access and use the Site, this information may include:

• Internet Protocol (“IP”) address;
• Browser and device information;
• Operating system;
• General geographic information derived from your IP address;
• Referring website, search engine, advertisement, or other traffic source;
• Pages viewed;
• Links or features used;
• Date, time, and duration of visits; and
• General information about how visitors navigate and interact with the Site.

This information helps us understand how our Site is being used, evaluate website performance, identify how visitors find our practice, and improve our website and communications.

Google Analytics and Website Analytics

Our Site uses Google Analytics, a website analytics service, to collect information about website traffic and visitor interactions.

Google Analytics may use cookies and similar technologies to collect information about how visitors reach and use the Site. This information can help us understand matters such as website traffic, commonly visited pages, referral sources, and general website performance.

We use website analytics to evaluate and improve our Site and to better understand the effectiveness of our online presence and marketing efforts.

Information collected through Google Analytics may also be processed by Google in accordance with Google’s applicable privacy practices and terms.

Lead Source Tracking

Our Site also uses Core lead-tracking technology provided through our website service provider, Etna Interactive, to associate visitor-source information with forms submitted through the Site.

For example, when a visitor completes a consultation or information-request form, the technology may identify information about how that visitor arrived at our Site, such as through a search engine, referring website, or other source.

This information helps us understand how prospective patients find our practice and may assist us in evaluating website and marketing performance.

Etna Interactive has advised The Georgia Center that, as a non-marketing client, Etna does not use or access our collected data for its own marketing purposes.

How We Use Information

Information collected through our Site may be used to:

• Respond to inquiries and requests;
• Provide information about our physicians, procedures, services, and practice;
• Coordinate consultation or appointment requests;
• Communicate with prospective and existing patients;
• Operate, maintain, and secure our Site;
• Understand how visitors use and navigate our Site;
• Measure website traffic and performance;
• Identify how visitors find our Site;
• Evaluate the effectiveness of our website and marketing efforts;
• Improve website content, functionality, and user experience;
• Prevent fraud, misuse, or security incidents;
• Comply with applicable legal and regulatory requirements; and
• Protect the rights, property, and safety of our practice and others.

We do not sell or lease personal information collected through our Site to unaffiliated third parties for their independent direct-marketing purposes.

Cookies and Similar Technologies

Our Site uses cookies and similar technologies. Some are necessary for the Site to function properly, while others help us understand how visitors use the Site, measure website performance, identify visitor sources, and evaluate the effectiveness of our online presence and advertising.

Cookies are small data files that websites may place on your browser or device. Cookies can perform different functions, including supporting website functionality, remembering certain preferences, measuring website traffic, and providing information about interactions with website content.

Cookies may be placed directly by our Site (“first-party cookies”) or by third-party services used by our Site (“third-party cookies”).

The types of cookies and similar technologies used on our Site may include:

Necessary Technologies

These support basic website functionality, security, navigation, and performance.

Analytics and Performance Technologies

These help us understand how visitors use the Site, including information about website traffic, referral sources, pages viewed, and general visitor interactions.

Marketing and Attribution Technologies

These may help us determine how visitors arrive at our Site and evaluate the performance or effectiveness of our marketing and advertising efforts.

We do not intend for cookies or similar analytics or marketing technologies to collect or use Protected Health Information for advertising purposes in a manner prohibited by applicable law.

Managing Cookies

You can control or limit cookies through your internet browser settings.

Depending on your browser, you may be able to:

• Block some or all cookies;
• Block third-party cookies;
• Receive a notification before a cookie is stored;
• Delete previously stored cookies; or
• Limit certain tracking technologies.

Disabling cookies is not required to browse our Site, although blocking certain cookies may affect the functionality or performance of some website features.

Your browser provider’s help or privacy settings can provide additional information about managing cookies.

Third Party Service Providers

We use third-party service providers to support the operation, maintenance, analytics, security, and functionality of our Site.

These providers currently include services used for website analytics and lead-source tracking, including Google Analytics and technology provided by Etna Interactive.

Third-party providers may process certain information as necessary to provide services on our behalf and may have their own privacy policies and legal obligations.

We may also disclose information when required or permitted by law, including to comply with legal process, respond to governmental requests, protect our legal rights, investigate suspected fraud or misuse, or protect the safety of our practice, patients, Site visitors, or others.

Healthcare Information and HIPAA

The Georgia Center is a healthcare provider. Certain information we create, receive, maintain, or transmit in connection with healthcare services may constitute Protected Health Information under HIPAA.

This Website Privacy Policy describes privacy practices associated primarily with our public-facing Site and does not replace our HIPAA Notice of Privacy Practices.

When information collected through the Site constitutes Protected Health Information, we handle that information in accordance with applicable HIPAA requirements and other applicable privacy laws.

We do not intend to use or disclose Protected Health Information through website analytics or advertising technologies in a manner prohibited by applicable law.

Communications

If you provide contact information or request information from us, we may use the information you provide to respond to your inquiry, coordinate a consultation or appointment, or communicate with you regarding our practice or services.

Where permitted by law and, when required, with your consent, we may also send informational or promotional communications.

You may request to stop receiving promotional email communications by using an available unsubscribe option or by contacting us.

Opting out of promotional communications does not prevent us from communicating with you when necessary to respond to an inquiry, coordinate an appointment, provide requested information, or otherwise communicate regarding an existing relationship with our practice.

Links to Other Websites

Our Site may contain links to websites or online services operated by third parties.

The Georgia Center does not control the privacy, security, or information-collection practices of third-party websites. A link from our Site does not necessarily constitute our endorsement of the third party’s privacy practices.

We encourage you to review the privacy policies of third-party websites before providing personal information to them.

Social Media

The Georgia Center may maintain profiles or pages on social media platforms and may provide links to those platforms through our Site.

Your interactions with social media services are governed by the privacy policies and terms of those platforms. Information you choose to make publicly available on social media may be visible to The Georgia Center and others.

We encourage you to use discretion when publicly sharing information concerning medical treatments, procedures, appointments, or other personal health matters.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information under our control from unauthorized access, disclosure, alteration, misuse, or destruction.

Our Site uses secure transmission technology, including HTTPS, where appropriate.

However, no website, internet transmission, network, or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted through the internet.

Children’s Privacy

Our Site is intended for a general audience and is not directed specifically to children under the age of 13.

We do not knowingly use the Site to solicit personal information directly from children under 13 without appropriate authorization. If you believe a child under 13 has provided personal information to us through the Site without appropriate authorization, please contact us.

Your Privacy Choices and Rights

Depending on applicable law and the circumstances, you may have certain rights concerning personal information maintained about you.

You may contact us with questions about our website privacy practices or requests concerning personal information collected through the Site.

Requests involving medical records or Protected Health Information may be governed by separate procedures and rights described in our Notice of Privacy Practices.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, technologies, service providers, business practices, or applicable legal requirements.

When this Privacy Policy is updated, the revised “Last Updated” date will appear at the top of this page. We encourage visitors to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or our website privacy practices, please contact:

The Georgia Center for Facial Plastic Surgery & Laser Aesthetics
613 Ponder Place Drive
Evans, Georgia 30809
Phone: 706-210-2625
Website: thegeorgiacenter.net

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